Wetzel, a company that makes one feel proud.

Wetzel, a company that makes one feel proud.
To lead a company completing 75 years of activities is a unique experience in a country where 80% of companies are opened and closed in such a short period of time as five years. More than a symbolic date, April 11, 2008 takes us to many profound considerations on everything we have already achieved and clears the way for our next steps.

We can surely state that our past is full of dedicated work, in which the quality of our products was always a concern. But our look constantly falls upon
our employees, for it has been our belief for a long time that they are essential for
Wetzel’s success. That is why the hierarchic levels to not overlap the respect we nurture for each employee.

As outcome of this vision we can state several of our Social Responsibility programs, many of them having been initiated at a time when this concept had not been spread or was merely at its very beginning in vanguard corporations with actions directed to their employees and the community they were established in. We are proud to say that everything we do in this area crops up from the heart, without worrying about fulfilling laws or other external impositions.

For the future we foresee yet more work, always envisioning adding more technology and value to our products. After all, these are the basic stepping stones that made Wetzel a known brand, and especially, well respected in the market.  Our customers are aware that they receive the best the market has to offer and we do not relax on achieved goals, but they are the initial milestone for new challenges. 

We are working so that Wetzel will still be active for many years to come, generating jobs, income and spreading Joinville’s name, in the state of Santa Catarina and from Brazil further away into the world. Our presence in the foreign market is becoming stronger and we have concrete such business expansion plans. All of said comes with investments in physical space, equipment and namely the people that, with their daily work, write new lines of a history that deserves to be told to and recovered for future generations.